(CNN) — Following the disappointment of Egypt’s early elimination from the Africa Cup of Nations the summertime, Mohamed Salah took a rest in Dubai to recuperate.
The dominating African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, also kept himself in shape with a few light training at the Nad al Sheba (NAS) sports complicated.
This was not Salah trip to the complex, nor even his first this year. His first Liverpool team booked to get a training camp as did Premier League rivals Manchester United – .
Arsenal were guests in March, adding their names to a list that contains Borussia Dortmund Real Madrid, along with AC Milan. Juventus star Cristiano Ronaldo dropped over his winter vacations.
The appeal is not confined to footballers.
World number one tennis player Novak Djokovic posed in NAS in 2016 for a selfie using Dubai’s Crown Prince.
In the Australian cricket team to UFC winner Khabib Nurmagomedovthe cream of sporting dolls have been flocking to the website.
‘Aiming to be the finest’
The NAS complicated, located close by the planet’s most expensive horse racecoursethat was designed to become one of the world’s greatest.
“We aim to be recognized as a outstanding destination,” says NAS director of sport Robert Wadsworth.
Feedback from star clients – that he prefers to not name names – suggests the ceremony is”similar and in some cases significantly better than the facilities they’re used to.”
Some customers have been pleased to offer glowing reviews, such as Djokovic, who also wrote a thank you note on Instagram”for allowing me to train in the finest sports facility on the planet.”
Read More:’World’s longest desert ultramarathon’ launches’
The sprawling site comprises a selection of outdoor and indoor capabilities. There are just two FIFA-standard soccer pitches and an athletics track, as well as indoor arenas for badminton, volleyball, futsal (like five-a-side football) and martial arts.
The complex also includes centers for simulating different altitudes, cryotherapy chambers which aid recovery after exercise, swimming and hydrotherapy resources, in addition to a sports science laboratory and medical support groups.
“The Nad Al Sheba Sports Complex is an evolving project, rising by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Clients find applications for the complex.
“In the main it’s for coaching camps either pre-season or mid-season, and trauma rehabilitation and recovery,” says Wadsworth.
“We have a multitude of soccer teams from the European leagues that will train with us from January to March once (many) leagues have winter fractures. We host teams from Asia from November to February if they’re doing pre-season work.”
The site hosts athletes and teams as they prepare for tournaments that are certain, Wadsworth adds. “Cricket Australia completed their pre-tour testing NAS before flying into the UK for its World Cup and also The Ashes.”
Past the purpose, Wadsworth believes privacy is a region of the allure for high-profile visitors. NAS is a private facility that takes pride in safeguarding from the public or media against interruptions.
That Dubai is used to catering for the wealthy and famous also allows a level of anonymity for customers on their downtime, that can appreciate a quiet dinner or visit local landmarks without being swarmed by sports fans.
Celebrity athletes in the NAS complex’s regular presence may bring benefits for both hosts and visitors.
“Many countries in the Gulf region are using warm weather training camps as part of the sport development plans,” says Professor Simon Chadwick, a sports company specialist at the University of Salford, in the UK.
“They’ve positioned themselves as health and training destinations with the goal of drawing in athletes and teams, raising awareness of their facilities and, hence, driving long-term enterprise enterprise.”
For fostering tourism and awareness A 2015 Deloitte report also noted the benefits.
“The usage of Dubai as a place for hot weather training in the wintertime is proving increasingly popular for football teams,” the report states. “If marketed correctly Dubai can in time become the’go-to’ place for a significant number of nightclubs, with resulting opportunities for coaching (and) exhibition games.”
“Volume involvement events also have significant potential in attracting extra sports tourists”
Read More: The stunning experiences in Dubai
Chadwick considers there are also for seeing sportspeople advantages .
“By training at the Gulf athletes and groups may raise their profiles across the area, build buff engagement, and set potentially lucrative relations with commercial partners,” he states.
The existence of commercial factors in excursions to Dubai has been highlighted by people director of German soccer team Hamburg SV, like Bernd Wehmeyer, who said the club’s sponsorship by Emirates Airline was a factor in the choice of destination.
Connections with sports stars’ development is taking place alongside a larger drive to develop sporting involvement and infrastructure .
The 17,000-seat Coca-Cola Arena which will host football, basketball and ice hockey was lately opened by the Emirate. Dubai updated facilities such as the Al Maktoum Stadium for its 2019 Cup, held in the UAE.
“There are a number of different sports projects under discussion,” says Aman Al Rahma, listing plans for new bike paths and golf courses in the desert.
Read :’World’ helipad on Burj al Arab turns 20
The DSC is aiming to increase involvement across all demographics, states Aman Al Rahma,” with the purpose of earning Dubai”one of the most physically active places on Earth.”
“This is why, if you have a take a look in Dubai’s annual sports calendar, you will find quite a few of neighborhood sports events together with the star-studded elite sporting extravaganzas,” he says.
Having secured an influx of worldwide ability, Dubai is seeking to nurture its own.