(CNN) — Following the downturn of Egypt’s early removal in the Africa Cup of Nations this summer, Mohamed Salah took a break in Dubai to recover.
The reigning African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed on beaches, and kept in shape with a few light training in the Nad al Sheba (NAS) sports complicated.
This was not Salah trip to the complicated, nor his first this season. His team booked in for a coaching camp as did Premier League rivals Manchester United – who visited the prior calendar year.
Arsenal were guests in March, adding their names to an list that contains Real Madrid, Borussia Dortmund, along with AC Milan. Juventus star Cristiano Ronaldo fell in over his winter vacations.
The appeal is not limited to footballers.
World number one tennis player Novak Djokovic posed at NAS in 2016 for a selfie using the Crown Prince of Dubai.
From the Australian cricket team to UFC champion Khabib Nurmagomedovthe cream of international sporting dolls have been flocking to the website.
‘pretending to be the finest’
The NAS complicated, located close by the world’s most expensive horse racecourse, was designed with the aspiration to become one of the world’s greatest.
“We aim to be recognised as a elite destination,” states NAS manager of sport Robert Wadsworth.
Feedback from celebrity clients – he chooses to not name names – suggests the service is”comparable and in some cases significantly better than the facilities they are used to.”
Some clients have been pleased to offer shining reviews, such as Djokovic, who wrote a thank you notice on Instagram”for allowing me to train in the top sports facility in the world.”
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The sprawling site comprises a range of indoor and outdoor capabilities. There are just two FIFA-standard football pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (like five-a-side soccer ) and martial arts.
The complex also has centers for simulating different altitudes, cryotherapy chambers which help recovery after exercise, swimming pool and hydrotherapy tools, in addition to a sports science lab and medical care groups.
“The Nad Al Sheba Sports Complex is a growing project, increasing by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Various customers find applications for the complex.
“In the main it is for training camps either pre-season or mid-season, and trauma rehabilitation and healing,” says Wadsworth.
“We’ve got a plethora of soccer teams in the European leagues that will train from January to March when (most ) leagues have winter breaks. We sponsor teams from Asia from November to February when they’re doing pre-season work.”
The website hosts athletes and teams as they prepare for tournaments, Wadsworth adds. “Cricket Australia finished their pre-tour testing NAS before flying to the UK for its World Cup and also The Ashes.”
Beyond the role, Wadsworth considers privacy is a major portion of the appeal for visitors. NAS is a private center which takes pride in protecting from public or the media against interruptions.
This Dubai is accustomed to catering to the wealthy and famous also enables a level of anonymity for customers on their downtime, that can appreciate a quiet dinner or see local landmarks without being swarmed by sport fans.
Celebrity athletes in the NAS complex’s normal presence may bring advantages for both hosts and traffic.
“Many countries in the Gulf area are using warm weather training camps as part of their sport development plans,” says Professor Simon Chadwick, a sports business expert in the University of Salford, in the UK.
“They have positioned themselves as training and health destinations with the aim of drawing athletes and teams, increasing awareness of the centers and, consequently, forcing long-term business.”
A 2015 Deloitte report also noted the possible advantages.
“The use of Dubai as a location for hot weather training in the winter months is proving ever more popular for soccer teams,” the report says. “If marketed correctly Dubai could in time be the’go-to’ venue for a significant number of nightclubs, with resulting opportunities for coaching (also ) exhibition matches.”
“Mass participation events also have significant potential in bringing extra sports tourists.”
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Chadwick considers there are also for visiting sportspeople benefits center.
“By training at the Gulf athletes and groups can raise their profiles throughout the area, construct buff engagement, and establish possibly profitable relationships with commercial partners,” he says.
The presence of considerations in trips to Dubai was highlighted by visitors director of soccer team Hamburg SV, such as Bernd Wehmeyer, who stated the club’s property by Emirates Airline was a factor in the selection of destination.
Connections with sports stars’ development is taking place to develop sporting participation and infrastructure .
The Arena which will host basketball, soccer and hockey was opened by the Emirate. Dubai also updated facilities like the Al Maktoum Stadium for the 2019 Cup, held at the UAE.
“There are a number of different sports projects under debate,” says Aman Al Rahma, record plans for new bike tracks and golf courses in town.
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The DSC is also aiming to boost participation across all demographics, says Aman Al Rahma, with the goal of earning Dubai”one of the most physically active areas on Earth.”
“That is why, if you take a look in Dubai’s annual sports calendar, then you will find a number of neighborhood sports events along with the star-studded elite athletic extravaganzas,” he states.
Having secured a influx of talent that is worldwide, Dubai is trying to cultivate its own.