(CNN) — After the disappointment of Egypt’s early elimination in the Africa Cup of Nations the summertime, Mohamed Salah took a break in Dubai to recuperate.
The dominating African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed on beaches, also maintained in shape with a few light training at the Nad al Sheba (NAS) sports complex.
This wasn’t Salah’s very first trip to the complicated, nor even his earliest this year. His first team that was Liverpool booked in for a training camp in January, as did Premier League rivals Manchester United – .
Arsenal were guests in March, including their names to a list that includes Real Madrid, Borussia Dortmund, and AC Milan. Juventus star Cristiano Ronaldo dropped in over his winter vacations.
The appeal is not restricted to footballers.
World number one tennis player Novak Djokovic introduced for a selfie together using Dubai’s Crown Prince at NAS at 2016.
From the Australian cricket team to UFC champion Khabib Nurmagomedov, the cream of sporting dolls have been currently flocking to the site.
‘Aiming to be the finest’
The NAS complicated, located close by the world’s priciest horse racecourse, was created using the aspiration to become one of the world’s best.
“We aim to be recognized as a outstanding destination,” states NAS manager of game Robert Wadsworth.
Feedback from star clients – he chooses not to name names – suggests the ceremony is”comparable and in some instances better than the facilities they’re utilised to.”
Some customers have been pleased to offer glowing reviews, such as Djokovic, who also wrote a thank you note on Instagram”for letting me train in the finest sports facility in the world.”
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The sprawling site comprises a selection of indoor and outdoor capabilities. There are two FIFA-standard football pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (like five-a-side football) and martial arts.
The complex also has facilities for simulating different altitudes, cryotherapy chambers which aid recovery following exercise, swimming and hydrotherapy resources, in addition to a sports science laboratory and medical care groups.
“The Nad Al Sheba Sports Complex is an evolving project, rising by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Various customers find different applications for the complicated.
“In the main it is for coaching crews both pre-season or mid-season, and trauma rehabilitation and healing,” says Wadsworth.
“We’ve got a range of soccer teams from the European leagues that will train from January to March when (most ) leagues have winter fractures. We sponsor teams from Asia from November to February when they are doing pre-season work”
The website hosts teams and athletes as they prepare for certain tournaments, Wadsworth adds. “Cricket Australia completed their pre-tour testing at NAS before flying into the UK for its World Cup and The Ashes.”
Beyond the function, Wadsworth believes privacy is a part of the appeal for people. NAS is a private center which takes pride in safeguarding against interruptions.
That Dubai is used to catering for the wealthy and famous also enables a degree of anonymity for customers in their time, that can enjoy a quiet meal or visit local landmarks without being swarmed by sports fans.
The presence of star athletes at the NAS complicated may bring benefits for both hosts and traffic.
“Several countries in the Gulf region are utilizing hot weather training camps as part of their sport development plans,” states Professor Simon Chadwick, a sports business specialist in the University of Salford, in the UK.
“They’ve positioned themselves as health and training destinations with the aim of drawing in athletes and teams, raising awareness of their centers and, hence, driving long-term organization.”
A 2015 Deloitte report also noted the advantages for fostering tourism and awareness.
“The usage of Dubai as a place for warm weather training in the wintertime is proving ever more popular for soccer teams,” the report states. “If promoted properly Dubai could in time become the’go-to’ place for a significant number of clubs, with consequent opportunities for instruction (also ) exhibition matches.”
“Mass participation events also have significant potential in attracting additional sports tourists.”
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Chadwick thinks there are also for visiting sportspeople advantages center.
“By training at the Gulf athletes and teams may boost their profiles across the region, construct fan engagement, and set potentially profitable relationships with commercial partners,” he states.
The existence of commercial considerations in excursions to Dubai has been emphasized by people director of football team Hamburg SV, like Bernd Wehmeyer, who said the club’s sponsorship by Emirates Airline was a element in the choice of destination.
The evolution of connections with sports stars is taking place to create sporting infrastructure and participation .
The Emirate opened. Dubai upgraded facilities such as the Al Maktoum Stadium for the 2019 Asian Cup.
“There are a number of different sports projects under discussion,” says Aman Al Rahma, listing plans for new bike tracks and golf courses in the desert.
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The DSC is also aiming to boost participation across all demographics, states Aman Al Rahma,” with the intent of making Dubai”among the most physically active places on Earth.”
“That is the reason why, when you look at Dubai’s annual sports calendar, then you will get a number of neighborhood sports events along with the star-studded elite sporting extravaganzas,” he states.
Having secured an influx of international talent, Dubai is also trying to cultivate its own.